India may not have ever seen such a large number of consumer lifestyle indie brands bursting with freshness and conviction.

Defying convention in very appealing ways, where accessible pricing does not mean compromising quality and custom clothing does not mean deliberate luxury.

Sasha, a young brand from Delhi, handcrafts stylish eyewear out of wood that feels wonderfully natural, without compromising on its fashion quotient.

Move over bulky brown boxes and needless plastic. The indies are using packaging as an important tool to showcase their identity and message in a crowded market.