India may not have ever seen such a large number of consumer lifestyle indie brands bursting with freshness and conviction.
There’s a lot of raw happiness in using well designed organic cotton clothing from an Indian brand that plants a tree for each day it exists – No Nasties has been at the forefront of the sustainable fashion movement in India.
Hemp is one of the planet’s most versatile and sustainable fibres. Its fabric feels a little bit like linen and is a lot easier to get used to than I thought. I’m glad hemp is taking off in India again, courtesy startups like Boheco.